Data-Based Email Marketing for
E-Commerce Companies with Consumer Products
Data-Based Email Marketing for
E-Commerce Companies with Consumer Products
We increase your Sales and Profits with Data-Based Email Marketing that eliminates Guesswork. Don't pay for our work, pay for results.
Are you also facing these 3 problems?
1. Rising Customer Acquisition Costs
According to Forbes Facebook Ad Costs have increased by 89% since 2021.2. Unprofitable First-Time Buyers
How much money will you have left after vAT, Cost of Goods, Logistic Fees, Transaction Fees, and Ad Costs? And if there is something left, will that be enough for you to cover your fixed costs e.g. salaries, rent, software, and still have a profit in your business to be safe in tough times?3. High Dependence on Paid Advertising
What do you do if your Ad account gets shut down? What will you do if you can’t run ads for a few weeks? What will you do if your Media Buyer or Creative Strategist leaves you? Picture the scenario where your industry or market experiences a sudden downturn, causing a decline in demand and making it harder to achieve your advertising goals. How will you keep your head above water?
The Solution? Email Marketing!
According to Statista Email Revenue was worldwide at 7.5 Billion Dollar. Based on calculations, this is projected to increase by 13.3% annually and more than double, reaching $15.8 billion per year in 2027.Based on a survey from Litmus for every $1 you invest you get an average return of $36 dollars. The beauty of selling your products via email is that you can bypass advertising costs entirely, ensuring highly profitable sales for your business.Realistically you can expect an additional 20-30% of revenue, without added advertising costs, using email marketing in your e-commerce business. How much would that be for your business?
How does it work?
Email Marketing allows you to:
Turn your website visitors into newsletter subscribers
Turn more of your newsletter subscribers into customers
Turn more of your first-time buyers into repeat customers
Get referrals from your repeat customers
And thus increase your overall Customer Lifetime Value, Profit and Enterprise Value.
How does it work?
Email Marketing allows you to:
Turn your website visitors into newsletter subscribers
Turn more of your newsletter subscribers into customers
Turn more of your first-time buyers into repeat customers
Get referrals from your repeat customers
And thus increase your overall Customer Lifetime Value, Profit and Enterprise Value.
Our Success Guarantee
Zero Risk - Unlimited Success
As an email marketing agency, we are so confident in our expertise that we go the extra mile and create emails including text and graphics for your e-commerce company in advance. We bear the full risk and you only pay when the emails actually generate revenue for your company.
Our Partners
Our Partners
What makes us different?
⚡️ Fast Results
The first flows and campaigns will be live within the first days after onboarding. The full setup of the flows will take a maximum of 2 weeks.
🎯 Strategy
Our approach is highly customized, but we don't rely on discounts (unless that's your brand's strategy). Our approach is to send content-based emails so we don't make your brand look cheap. By doing this, we prevent your customers from feeling annoyed and unsubscribing from your newsletter.
📝 Text & Design
Our sales-driven copy will reflect the voice of your brand. At the start of our partnership, we will create a beautiful and appealing design for your emails.
📊 Data-Driven Insights
Email marketing is not a "set it and forget it" mechanism. We're constantly improving your email performance by hypothesizing, A/B Testing, analyzing data, and gaining insights.
What makes us different?
⚡️ Fast Results
The first flows and campaigns will be live within the first days after onboarding. The full setup of the flows will take a maximum of 2 weeks.
📝 Text & Design
Our sales-driven copy will reflect the voice of your brand. At the start of our partnership, we will create a beautiful and appealing design for your emails.
🎯 Strategy
Our approach is highly customized, but we don't rely on discounts (unless that's your brand's strategy). Our approach is to send content-based emails so we don't make your brand look cheap. By doing this, we prevent your customers from feeling annoyed and unsubscribing from your newsletter.
📊 Data-Driven Insights
Email marketing is not a "set it and forget it" mechanism. We're constantly improving your email performance by hypothesizing, A/B Testing, analyzing data, and gaining insights.
Why Us?
As a data-based email marketing agency specializing in e-commerce, we leverage advanced analytics software like Klar and RetentionX to drive personalized campaigns for your customers. By analyzing their past purchases, we can determine the most relevant products to showcase, ensuring a tailored and engaging experience. Our data-driven approach also enables us to identify the optimal timing for replenishment flows and initiate winback strategies to prevent churn effectively.In addition to these tactics, we go beyond conventional methods by implementing targeted surveys. These surveys allow us to gain valuable insights into the reasons why subscribers who have not made a purchase are hesitant, why one-time customers haven't returned, and what motivates repeat customers to continue purchasing. By understanding these key factors, we can fine-tune our strategies and craft compelling messages that address the specific needs and concerns of each customer segment.
Our Process
Onboarding
Once we have received all the necessary information and data from you, we can begin analyzing your customer avatar.After that, we can directly start optimizing your email marketing. We analyze your deliverability, your previous campaigns, segmentations and automations and evaluate which areas can be improved. Based on this analysis, we develop an individual strategy for your email marketing and start creating sales-driven emails.
Our Process
Onboarding
Once we have received all the necessary information and data from you, we can begin analyzing your customer avatar.After that, we can directly start optimizing your email marketing. We analyze your deliverability, previous campaigns, segmentations and automations and evaluate which areas can be improved. Based on this analysis, we develop an individual strategy for your email marketing and start creating sales-driven emails.
Our Offer
📝 Design & Text
We know that copy and design are crucial to the success of your email campaigns. That's why we take your brand identity and message into account and make sure your emails look consistent and professional. With our focus on copy and design, you can be confident that your emails will engage your customers and achieve your business goals.
📧 Campaigns
Our email campaigns are tailored to the needs of your e-commerce business. We develop individual campaigns to appeal to your customers and motivate them to make a purchase or interact. From special offers to seasonal campaigns, we make sure your email campaigns are always targeted, relevant and engaging.
🔁 Flows
With our email flows, you can create automated email sequences that respond to your customers' behaviors and interactions. We help you develop flows that engage your customers at every stage of the customer journey. Through intelligent segmentation and personalization, you can ensure that your customers receive the right message at the right time.
🧪 A/B Testing
A/B Testing allows us to constantly improve the performance of your emails. We regularly run A/B tests to compare different versions of your emails. This allows us to measure exactly which version works best, enter the results into your A/B test log, and use the results to continuously improve performance. A/B testing ensures that we get the best possible results for your email campaigns.
📊 Data Analytics
With our data-based email marketing approach, we can strategically showcase the right products to your customers based on their past purchases, maximizing the chances of upselling and cross-selling opportunities.We can proactively identify customers at risk of churn and implement winback flows to re-engage them, while also pinpointing barriers preventing newsletter subscribers from making a purchase, ultimately driving higher revenue for your business.
Our Offer
📝 Design & Text
We know that copy and design are crucial to the success of your email campaigns. That's why we take your brand identity and message into account and make sure your emails look consistent and professional. With our focus on copy and design, you can be confident that your emails will engage your customers and achieve your business goals.
📧 Campaigns
Our email campaigns are tailored to the needs of your e-commerce business. We develop individual campaigns to appeal to your customers and motivate them to make a purchase or interact. From special offers to seasonal campaigns, we make sure your email campaigns are always targeted, relevant and engaging.
🔁 Flows
With our email flows, you can create automated email sequences that respond to your customers' behaviors and interactions. We help you develop flows that engage your customers at every stage of the customer journey. Through intelligent segmentation and personalization, you can ensure that your customers receive the right message at the right time.
🧪 A/B Testing
A/B Testing allows us to constantly improve the performance of your emails. We regularly run A/B tests to compare different versions of your emails. This allows us to measure exactly which version works best, enter the results into your A/B test log, and use the results to continuously improve performance. A/B testing ensures that we get the best possible results for your email campaigns.
📊 Data Analytics
With our data-based email marketing approach, we can strategically showcase the right products to your customers based on their past purchases, maximizing the chances of upselling and cross-selling opportunities. We can proactively identify customers at risk of churn and implement winback flows to re-engage them, while also pinpointing barriers preventing newsletter subscribers from making a purchase, ultimately driving higher revenue for your business.
casimum®
Brands that trust us
Hoftorset
wamina®
Brands that trust us
casimum®
Hoftorset
wamina®
Contact us
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Imprint
Bentham & Crawford ConsultingBirrenkovenallee 13 c
22143 Hamburg
service@benthamandcrawford.comAuthorized representative:
M. I. Farjad (LL.B.)Tax number:
244/058/02770The registered office of the company is in Hamburg Germany.Responsible for the content of the website:
M. I. Farjad (LL.B.)
Privacy Policy
A. Data processing within the framework of the Internet presence
The protection of your personal data is very important to us. In the following, we would like to inform you about the form in which we process your data.Personal data
According to Art. 4 (1) DSGVO, personal data is any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Accordingly, personal data is any information relating to your person. This includes, for example, details such as name, address, telephone number as well as e-mail address, but also data such as your location, IP address or bank data.Processing of personal data
We process the personal data of our users only to the extent necessary to provide the information offered on our website, a functional platform, and the provision of our content and services. Any further processing of your personal data is regularly only carried out with your consent.
This does not apply exceptionally if the storage and processing of the data is permitted by legal regulations or is necessary for technical or operational reasons (e.g. for the fulfillment of contractual modalities). Further cases are listed below in the description of the respective processing operations.Disclosure of personal data to third parties and other recipients
We do not pass on your data to third parties unless we are legally or contractually obliged to do so. In no case will your data be passed on without your knowledge.
Surveys of personal data as well as their transmission to state institutions and authorities entitled to receive information will only take place within the framework of the relevant laws, or if we are obliged to do so by a court decision. We also do not pass on your data to private third parties, unless they are external service providers (e.g. for e-mail or newsletter dispatch) who provide services in our name and on our behalf. Our employees and service providers are obligated by us to maintain confidentiality and to protect the personal and company-related data provided to us.In some cases, we use extensions from third-party providers. In doing so, personal data may be passed on or transmitted automatically. The type, scope, purpose and duration of this processing of personal data may vary in individual cases. We therefore check carefully in each individual case which third-party services we use as part of our Internet presence and whether personal data is passed on in the process. Accordingly, we include the data processing in this privacy policy.
The transfer of personal data by us to third parties takes place in the cases listed separately by us.Processing of your IP address by the web server
For technical reasons, services on the Internet can only be used by disclosing your IP address. This is processed by the web servers that deliver these web pages. The processing for the delivery of our web pages is therefore not anonymized.
IP addresses are unique numeric addresses under which your computer retrieves data or sends data to the Internet. As a rule, we do not know which person is behind the respective IP address; we cannot normally assign the data to a person who can be specifically identified to us.
Exception: During the use of our website, you provide us with your name, an e-mail address or other data that enables us to identify you. This occurs, for example, in the context of the Newslette subscription (see section B). Furthermore, you may be identified if we take legal action against you (e.g. in the event of attacks against our website) and learn of your identity in the course of the investigation.
The temporary storage of the IP address by the system is necessary to enable the delivery of our pages to your computer. For this purpose, your IP address must remain stored for the duration of the session or beyond.
The processing of your IP address is based on Art. 6 para. 1 lit. f DSGVO, our legitimate interest is the operation of our web server, as well as the detection and defense against abuse and technical attacks.Right to object to the collection of data in specific cases and to direct marketing (Art. 21 GDPR)
IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) DSGVO).
IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21 (2) DSGVO).Right of appeal to the competent supervisory authorityIn the event of violations of the GDPR, data subjects shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged violation. The right of appeal is without prejudice to other administrative or judicial remedies.Automatic collection of technical data (server log files)Each time our platform is called up, our system automatically collects data and information from the computer system of the calling computer. This data is automatically transmitted to our web servers by your browser, we cannot prevent this. These are the following data:
- Name of the page called up
- Referrer URL (the page from which you reached us, e.g. a search engine)- Your anonymized IP address
- Name of the web browser used
- Information about the browser type and version used
- Your operating system (name, version)
- Date and time of access
- Server errors / files not found
- Accessed contents / downloaded files
This data is stored in so-called log files. Occasionally, we evaluate these log files in order to be able to draw conclusions about the need to adapt our website from the technical Right to object to data collection in special cases as well as to This processing is based on Art. 6 para. 1 lit. f DSGVO, our legitimate interest is the ongoing technical optimization of our website. The stored data will be deleted after 60 days.Encrypted transmission
Our server always uses encrypted transmission of pages and data. You can also recognize the encryption in many browsers by the lock symbol in the address bar.Google Fonts
We use Google Fonts for the presentation of our website. This is a collection of fonts from Google LLC ("Google"), Amphitheatre Parkway, Mountain View, CA 94043, USA, which can be used in particular for websites. When you call up the font used by our website through your browser, the public IP address of the computer you are using is transmitted to Google LLC ("Google"), Amphitheatre Parkway, Mountain View, CA 94043, USA. The IP address is a unique numeric address under which this computer sends or retrieves data on the Internet.
When you access our website, your browser loads the fonts needed to display it correctly as we intended. If your browser does not support web fonts, a standard font from your computer will be used to display our website. You can find more information about Google Fonts at https://developers.google.com/fonts/faq.Google's general privacy policy applies here, which is available at https://www.google.com/policies/privacy/ .Our legitimate interest in using Google Web Fonts is to ensure a uniform appearance of the website and thus its functionality on all end devices.The legal basis for the processing is therefore Art. 6 para. 1 lit. f DSGVO.Plugins and embedded functions and content
We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as "content").The integration always requires that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser.The IP address is thus required for the presentation of these contents or functions. We strive to use only such content whose respective providers use the IP address only for the delivery of the content.Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes.The "pixel tags" can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other information about the use of our online offer as well as be linked to such information from other sources.
Notes on legal basis: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, users' data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this Privacy Policy.
Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: provision of our online offer and user-friendliness, provision of contractual services and customer service, security measures, administration and response to inquiries.
Legal basis: consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Services used and service providers:
YouTube videos:Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.youtube.com; privacy policy: https://policies.google.com/privacy; opt-out:Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Ad Display Settings: https://adssettings.google.com/authenticated.Newsletter and electronic notifications
We send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.
In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name, for the purpose of personal address in the newsletter, or further information, if this is necessary for the purposes of the newsletter.
Double opt-in procedure: The registration for our newsletter is always carried out in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, changes to your data stored with the dispatch service provider are logged.
Deletion and restriction of processing: We may store unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove consent previously given.The processing of this data will be limited to the purpose of a possible defense against claims.An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list (so-called "block list") for this purpose alone.The logging of the registration process takes place on the basis of our legitimate interests for the purposes of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.Notes on legal basis: The newsletter is sent on the basis of the recipients' consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of existing customer advertising.Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests.The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list (so-called "block list") for this purpose alone.
The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.
Notes on legal basis: The newsletter is sent on the basis of the recipients' consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was carried out in accordance with the law.
Content: Information about us, our services, promotions and offers.
Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. web pages visited, interest in content, access times).
Data subjects: Communication partners.
Purposes of processing: direct marketing (e.g., by e-mail or postal mail).
Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Option to object (Opt-Out):You can cancel the receipt of our newsletter at any time, i.e. revoke your consent, or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the above contact options, preferably e-mail, for this purpose.
Services used and service providers:Mailchimp: email marketing platform; service provider: "Mailchimp" - Rocket Science Group, LLC, 675 Ponce De Leon A